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CEOs on Social Boost Credibility, Say Senior Execs
More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO...
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Millennials and Alcohol: Who’s Drinking What?
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to...
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Pay TV Providers Suffer First 4-Quarter Net Loss in Subscribers
A recent study from Convergence Consulting Group detailed the rise in cord-cutting, showing that TV subscribers are being added at a far slower rate than lost. According to a more recent report from...
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Risk Versus Reward: Why CEOs Don’t Go Social
Senior executives whose CEOs use social media are extremely positive about the effects of their CEOs’ actions, per results from a study [pdf] by Weber Shandwick. However, many CEOs haven’t made the...
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Which Industries Are Meeting Their Customers’ Expectations Online?
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index, and new data from the Boston Consulting Group (BCG)...
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The Six Segments of Digital Shoppers (for Electronics) Detailed
Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path. The study,...
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B2B Buyers On What Online Content Works… and What Doesn’t
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to [download page] a new report from the CMO Council and NetLine,...
View ArticleTop 10 Social Networking Websites & Forums – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Online Ad Revenues Grew by 16% Y-O-Y in Q1, Set New Mark of $9.6B
Online ad revenues grew by 15.8% year-over-year in Q1, increasing from $8.3 billion to $9.6 billion, per the latest quarterly revenue figures from the Internet Advertising Bureau and...
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1 in 10 Marketing Execs On Twitter Cross-Posted Video From Vine in Q1
Marketing executives who use Twitter cross-post content to the platform from various content networks, according to [download page] a study from LeadTail. The researchers analyzed the behavior in Q1 of...
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Amazon Appears in Almost 1 in 5 Digital Journeys to an Electronics Purchase
“Amazon has joined Google as the two most important digital properties in consumer purchase behavior,” declares a new study from GroupM Next and Compete. In their analysis of more than 168,000...
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Mobile Viewing Remains A Fraction Of Total TV Hours
The Council for Research Excellence has taken a look at mobile video viewing via a large survey of Americans aged 15-64 who have broadband internet access at home and watch at least 5 hours of TV per...
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Global Newspaper Circulation and Advertising Trends in 2012
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia, according to the latest World Press...
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The Influence of Shipping Costs on Online Shoppers
For the second consecutive year, UPS and comScore have teamed up to release the “UPS Pulse of the Online Shopper” [pdf] study. And if there’s one takeaway from this year’s study, it’s that shipping...
View ArticleTop 10 TV Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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